Creative director making thoughtful, high-craft work that resonates globally — grounded in storytelling, led by strategy, and never short on jollyness (or mischief)
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VGC
2023 - 2025
Brand

Brought in to evolve the VGC brand and its portfolio of consumer-facing investments across luxury, wellness and lifestyle (e.g. Novel , WIT Fitness). I helped reposition the brand visually, leading design direction across decks, campaigns and visual identity, while also advising on brand tone and storytelling. The work spanned from high-level branding to special campaign drops like WIT x Smiley
©MoPPeTt
A wizard arrives precisely when he meants to