Financial Times
Advertising / Commercial
I lead the global creative direction of FT Studio, shaping work across luxury, business, culture and technology.
Since joining the FT, I’ve helped evolve Studio into a more distinct and ambitious creative proposition, building its external identity, bringing creative closer to Sales and Strategy, and pushing more of our work towards original commissioning and stronger creative authorship.
Alongside client partnerships, I help shape how FT Studio presents itself, how we work, and the kind of work we believe we should be making.
Since joining the FT, I’ve helped evolve Studio into a more distinct and ambitious creative proposition, building its external identity, bringing creative closer to Sales and Strategy, and pushing more of our work towards original commissioning and stronger creative authorship.
Alongside client partnerships, I help shape how FT Studio presents itself, how we work, and the kind of work we believe we should be making.