Financial Times Studio
2023 - Current
Commercial
Creative Director
Luxury and Weekend Advertising
Financial Times
I lead the global creative direction of FT Studio, working across luxury, tech and business storytelling with partners like Google, Mailchimp, LVMH and Martell. Our studio combines journalistic rigour with high-craft commercial thinking—shaping campaigns that feel intelligent, editorial, and utterly FT. From luxury digital to animations to speculative digital formats, I drive the creative culture, pitch leadership and team growth across our hybrid team.
Luxury and Weekend Advertising
Financial Times
I lead the global creative direction of FT Studio, working across luxury, tech and business storytelling with partners like Google, Mailchimp, LVMH and Martell. Our studio combines journalistic rigour with high-craft commercial thinking—shaping campaigns that feel intelligent, editorial, and utterly FT. From luxury digital to animations to speculative digital formats, I drive the creative culture, pitch leadership and team growth across our hybrid team.