Samuel Alexander Moppett
I’m a creative working across brand, editorial and culture.

Current: Creative Director, Financial Times
Previous: The Telegraph, Brunswick, adam&eveDDB
Founder: Pasture
Financial Times

Since 2023 I have led the creative direction of FT Studio, the Financial Times’ global branded content studio.

I work across campaigns, film, photography, motion, digital and publishing globally.



Luxury & culture
 
Creative direction across travel, jewelry, watches, design, hospitality and the worlds of FT Weekend and HTSI.




B2B 

Creative direction for FT partnerships across finance, technology and professional services.

FT Studio

Alongside the work, I have helped shape FT Studio itself, from its identity and website to its newspaper, creative playbook, design system and approach to pitches.



Pasture




Feed the mind, fuel the future

I founded Pasture in 2018 as an independent magazine and studio about food, place and people.

Backed by private investment, it became an internationally distributed publication. I led the editorial direction, identity, commissioning and design.



Creative leadership focused
on long-term brand worlds and global expression.