Creative leadership focused
on long-term brand worlds and global expression.
Samuel Alexander Moppett is an Artistic Director.
Current. Creative Director, Financial Times
Previously. Brunswick PR, The Daily Telegraph, adam&eveDDB
sammoppett@gmail.com
+44 7791583415
As Creative Director at the Financial Times, I lead the global creative direction of FT Studio across luxury and business brand partnerships and visual expression.

Over the past 15+ years I’ve worked across media, advertising and cultural organisations, building and evolving brands within complex, real-world contexts — a combination that’s relatively uncommon, and occasionally useful.


Working across Europe, the US and APAC, I oversee creative standards and systems across brand, content, design, motion and film.



Brand evolution and creative direction for VGC, shaping the transition to VGC 2.0.

Work shaped by quiet decisions and quiet intentions.