Financial Times Studio
2023 - Current
Commercial
Creative Director
Luxury and Weekend Advertising
Financial Times
Luxury and Weekend Advertising
Financial Times
Pasture Studio
2018 - Current
Life and Arts
Founder and creative director
Out of curiosity for food and stories I launched Pasture, a luxury food studio that invites you behind the plate of food. We use slow food journalism to delve into the environment, product and people behind it. It has sold globally from Tokyo to Germany, across the USA and back to the UK before turning digital.
I lead a global contributing list of creative talent.
Out of curiosity for food and stories I launched Pasture, a luxury food studio that invites you behind the plate of food. We use slow food journalism to delve into the environment, product and people behind it. It has sold globally from Tokyo to Germany, across the USA and back to the UK before turning digital.
I lead a global contributing list of creative talent.
The Telegraph
2018- 2022
Editorial and Marketing
In 2018, I built and led a new creative team after launching a Snapchat channel. We were a group of idea-driven content creators, collaborating across digital, TV, print, and marketing to craft engaging, cross-platform work. Our efforts resulted in millions of YouTube views, Snapchat subscribers, and top spots on Twitter threads and Google Discovery, all while earning multiple industry awards.
Alpine Run Project
2023 - Current
Content and Event activation
Ongoing creative consulant to the Alpine Run Project with Youth Beyond Borders x JD, Nike and. Strava.